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Welcome to Lakai Limited Footwear Spring 2008 Collection, your complete guide to what we feel is one of our best collections ever! A tall claim? Sure, it may seem like one, but read on and you’ll see there are many reasons for this unabashed excitement. Reason number one, our Pro Dominion LE pack, which is by far one of our favorite series we’ve put together to date. Instead of the traditional co-branding approach we’ve become accustom to taking with pro LE’s in past seasons, what we’ve done this time around is apply our “Dominion Series” framework to Koston, MJ, Carroll, Howard, Biebel and Mariano pro styles to create what we’re dubbing our “premiere” series for Spring ’08. For those of you unfamiliar with our “Dominion” shoes of old, the general premise is to apply some aspect of a team rider’s life or personality to a preferred shoe by using specialized graphics, applications and color ways. And as you will see on each Pro Dominion spread, we have also merchandised a great deal of this season’s softgood and accessory offering with this series. Lot’s of attention to detail with this stuff, so you might want to suck down a double latte to bump your alertness up a notch before diving in. Next on the docket is the introduction of our new “Recycled” category. We realize “New” and “Recycled” is a complete oxymoron, so allow us to clarify. This new category will focus on processing leftover / discarded upper materials and sole rubbers that would ordinarily be considered factory waste for reuse on styles of our choosing each season. Although this ultimately means that each and every shoe in the Recycled Program will likely never be identical, it is our hope that your starting and continued support of this program will allow us to help do our part in reducing global waste impact going forward. If the “green” approach isn’t your thing, there’s also another way you can look at this – every single Recycled shoe will be it’s own, one-of-a-kind, limited edition color way! It’s a win / win situation for both shoe gurus and tree huggers alike! And where would we ever be without Mike Carroll? In addition to skateboarding, Mike has a unique outlook on just about everything, especially shoes. Almost always, what Mike envisions as an ultimate shoe design becomes somewhat compromised by the time the finished product hits the shelves. Not this season though! The name “What Would Carroll Do?” pretty much says it all for this series – a Howard Select / MJ-3 hybrid, an OG Manchester and his Carroll 4 – all done his way. Spring ’08 is your one-time opportunity to get renditions of these three styles exactly how Mikey likes ‘em, so don’t blow the chance. Although hard to believe, it doesn’t end there folks. We also have a new French Connection pack, four new amazing styles, a new sole construction called Lakaitning™ that is sure to get you buzzed, ridiculous amounts of recolors, and a softgood / accessory assortment that completely fortifies this already unprecedented line. With this collection and the help of this book, Spring 2008 is yours for the taking, but you’re no dummy so get out there and do what you do! Thanks for your support. |
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