Sprinkled throughout this catalog are cute little icons to help reinforce and draw attention to key information or flag stuff that you absolutely can’t live without.
You can skip it, or you can read it, it’s your call. Although archiving this stuff in your brain may not be completely necessary, or even possible for that matter, knowing it could end up being the detail that makes the sale.
This gives you a heads up when there’s info that can help you better explain the premise of a design or collaboration idea. If people didn’t want the inside scoop, paparazzi wouldn’t get 50 grand for a photo of Lindsey Lohan on a bender, but it’s obvious they do and this icon means now you’ll have it too.
This is information that, before reading, you’re definitely going to want to make sure you sober up just a bit so it hangs around in your frontal lobe area for longer than 30 seconds. Just try to think of it as your all time favorite, “Dude, remember that time when….” story.
Gotta have that new ‘ish, nahdahdamean! Well, here’s your heads up for all things brand newbian this season.
It might not be a new style, but throw a dip on it, lace it with a pattern, or better yet, do a dip WITH a pattern and it might as well be. It’s been rumored that a proper recolor can even go as far as resuscitating a style that was damn near six feet under a season before, so go ahead and enjoy some mouth-to-mouth.
Dust off your sleeping bag, break out your yoga mat and get ready to spend at least one night on the sidewalk in front of your local shop for this one. Just kidding! It really just means that this style will only be available for Spring ’08. Do NOT sleep on that!
This is sole construction you almost have to physically see to believe. With a look that resembles a vulcanized sidewall, but at less than half the weight and double the comfort, it’s what you might call a wolf in sheep’s clothing. That doesn’t really sound that cool though, so we’re calling it Lakaitning™. Ride it!
This sounds a bit narcissistic, but really, what’s wrong with liking what you do every once in a while? We generally like all of our stuff, but when this icon is sitting next to something, it means that we’re especially partial to it. You might even catch us wearing it at wedding.
Gotta love vulcanized! Unless of course, you like margins, but that’s neither here nor there. We love Selects, you love Selects, and the people definitely love the Selects. This icon represents power to those peoples!