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Sprinkled throughout this catalog are cute little icons to help reinforce and draw attention
to key information or flag stuff that you absolutely can’t live without. |
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| You can skip it, or you can read it, it’s your call. Although archiving this stuff in your
brain may not be completely necessary, or even possible for that matter, knowing it
could end up being the detail that makes the sale. |
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| This gives you a heads up when there’s info that can help you better explain the premise
of a design or collaboration idea. If people didn’t want the inside scoop, paparazzi
wouldn’t get 50 grand for a photo of Lindsey Lohan on a bender, but it’s obvious they
do and this icon means now you’ll have it too. |
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| This is information that, before reading, you’re definitely going to want to make sure
you sober up just a bit so it hangs around in your frontal lobe area for longer than 30
seconds. Just try to think of it as your all time favorite, “Dude, remember that time
when….” story. |
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| Gotta have that new ‘ish, nahdahdamean! Well, here’s your heads up for all things
brand newbian this season. |
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| It might not be a new style, but throw a dip on it, lace it with a pattern, or better yet,
do a dip WITH a pattern and it might as well be. It’s been rumored that a proper recolor
can even go as far as resuscitating a style that was damn near six feet under a
season before, so go ahead and enjoy some mouth-to-mouth. |
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| Dust off your sleeping bag, break out your yoga mat and get ready to spend at least
one night on the sidewalk in front of your local shop for this one. Just kidding! It really
just means that this style will only be available for Spring ’08. Do NOT sleep on that! |
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| This is sole construction you almost have to physically see to believe. With a look that
resembles a vulcanized sidewall, but at less than half the weight and double the comfort,
it’s what you might call a wolf in sheep’s clothing. That doesn’t really sound that
cool though, so we’re calling it Lakaitning™. Ride it! |
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| This sounds a bit narcissistic, but really, what’s wrong with liking what you do every
once in a while? We generally like all of our stuff, but when this icon is sitting next to
something, it means that we’re especially partial to it. You might even catch us wearing
it at wedding. |
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| Gotta love vulcanized! Unless of course, you like margins, but that’s neither here nor
there. We love Selects, you love Selects, and the people definitely love the Selects. This
icon represents power to those peoples! |
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